Brand Identity
Northwind Rebrand
Developed a modular typography system and tone-on-tone palette for a global logistics leader.
Portfolio 2026
I help thoughtful brands turn complex ideas into bold visuals. From brand systems to editorial layouts, every detail is crafted for clarity, feeling, and function.
About Alex
I specialize in building multi-channel brand systems that feel as good as they function. Every engagement begins with research-backed strategy and ends with a style language teams can adopt with ease.
My toolkit spans typography, layout systems, and art direction for editorial, experiential, and digital campaigns. I thrive collaborating with product teams, writers, and photographers to keep narratives cohesive.
Selected Work
Brand Identity
Developed a modular typography system and tone-on-tone palette for a global logistics leader.
Editorial
Directed art for a 120-page print publication with tactile finishes and interactive AR layers.
Product Design
Crafted a soothing UI kit and icon library to help patients navigate care journeys with ease.
Experiential
Designed large-scale environmental graphics and wayfinding for a global innovation summit.
Packaging
Introduced a tactile packaging system with embossed finishes for a boutique skincare line.
Campaign
Led concept-to-production for a multi-market campaign spanning film, OOH, and product imagery.
Contact
Send a short brief and I'll respond within two business days with availability, timeline estimates, and the ideal collaboration model.